I’m Sharon Roach, founder of Belloost® and a chiropractor specialising in perinatal care. Belloost was born out of both frustration and hope: frustration with the lack of effective, safe tools for treating pregnant women — and hope that manual therapy could offer real, lasting relief during one of the most transformative times in a woman’s life.

While working in clinic, I became increasingly aware that many pregnant women were suffering unnecessarily. Over 50% experience severe back and pelvic pain during pregnancy — pain that often leads to unwanted interventions like inductions and caesareans which were not the women’s preferred choice. The reality is: in many cases this is preventable. There is support available. Manual therapy, movement, and education can make a world of difference — but far too many women aren’t told this.

Knowing I had the skills to help, I set out to design a pregnancy pillow that would enable safe, comfortable, prone treatment for pregnant clients and anyone who finds lying on their front uncomfortable. The result was the Belloost Professional Pregnancy Pillow — a tool that has since become trusted by thousands of therapists worldwide and helped countless women receive the treatment and support they deserve. And not only women, anyone who struggles with lying face down due to other reasons for example, previous surgery, stoma bags and more.

There are now a few different ranges of Belloost® products such as Medical Grade Wipeable Pillow Covers, Plinth covers and Support Pillows. Every product I create is designed to help clinics feel calm, look great, offer optimal comfort and support and function efficiently — so practitioners can focusing on what they do best: treating!

Since founding Belloost, I’ve remained committed to elevating the standard of care in perinatal therapy. As both a clinician and a mother, I’m proud to contribute to a shift in how women are supported during pregnancy — helping them move, feel, and birth better.